According to the research of VŠPJ, the Vysočina region is most often visited by middle-aged Czechs

The typicalým návšbody of the Highlands is the middleéaged, middlešroundá population of the Czeché Republic;with a high school diploma, who have not been in the region for the first time and  repeatedly return here. This was the result of aý researchý carried out for the organization Vysočina Tourism by the Department of Tourism of the Polytechnicé &scaroné Jihlava.

Imageí photo: Aleš Motejl - Vysočina Tourism archive

The Tourism Department of VŠPJ in 2019–2020 in rámci rozsáhlého marketingééresearch collected data on theá&even&scaron&evenness of the Vysočina Region from more than 3,400 respondents. After processing the data, it compiled an up-to-date profile of the Vysočina Region's population. It is a jím resident of the Czeché republic aged 35–49 years, whoý hasá at leastá secondaryškolské educationání with a high school diploma, arrivingá to the destination by car with a partner or a group of friends forávací tourism and sport. It is recommended to stay at least once overnight. Mémore&than&a&five&of&theávšers&come´i with children, and for theáván´m of the region, relaxac´ or návávšnávánámých. Nine out of ten návšers are satisfied with the quality of tourism services in the Highlands. Touristsé perceive the Highlands as a safe destination with a friendly m´ inhabitants, they appreciate the bloodá scent of nature and monuments, they are dissatisfied with the quality of roads, smoothness of transport and parkingán´m.

„The sameý survey was done by VŠPJ five years ago, and the comparisons showed that the averageání lengthened; tourists' length of stay atší destinations and the number ofí single´ návší tourists has decreased. The averageá singleú ú hiker route has also risen from 201–500 CZK to 501–1,000 CZK. And this is a positive sign for us,“ assessed Tomáš Čihák, director of Vysočina Tourism, which is the sponsor of theýsurvey. „On the contrary, it is ša pity that there are fewer families with children among the šs of the Highlands, but we are trying to improve šit. Just this year, we are working on a tourist offer for families with children, it is our main marketing tool,

Theý consequences of theý survey must be seen in the context of last year's substandardý tourist season affected by ná

(press release Vysočina Tourism, p. o.)