Digitalisation is the hope for tourism

Digitization of educationávaní, services, commerce, etc. has become a bigým témat in many areas of ourše life due to pandemicých measures. Activities that we couldát imagine performing online have suddenly moved into the virtualálnn´l space. The events of the last few months have resulted in the digitization of individual fields.

Digitization in tourism was also a concerný mat for the Department of Tourism of the Polytechnic College of Jihlava (VŠPJ), which has been implementing a cross-border project through the INTERREG V-A Austria - Czech Republic programme since the end of 2019. Over the course of time, the focus on this topic has become very relevant.

The project focuses on digitization in museums museums and galleries as objects ofá museum and the useum as of the useum .

In cooperation with the project partners Johann Kepler University in Linz (JKU), Union of Upper Austrian Museums and the Vysočina Tourism on 27. The firstá partá of the seminar „Museum and Tourism“ was realized on 27th September to 1st October 2021. The seminar was attended by participants from museum institutions from the Czech Republic and Austria. The seminar was held in the cities of Linz and Steyr.

„The era of classical mediation is over,“ says Herta Neiss, one of the project partners for the JKU. „Today it is about transitions that need to be resolved in many forms. It's about giving the návštiveátiveátiveátiveátiveátive. Then museums have a great future ahead of them,

In the course of the seminará the úfrequentápeople visitedští in addition to otherýstate„Práce, prosperity, síla“ in Steyr. Ludwig Vogl, director of the výloom, said: „Onší výloom can be photographed inše. We even get vážíme when the content is published and sdílen.“

Klaus Landa of the Association of Mountainých Museumsí thinks that digitization is an added value for museums. A big part of this is the digital strategy that a museum or gallery develops for its needs.

„Introducingá elements of digitization in museumsá and galleriesá is a bigá step towards attractingá ná iná theá ofá youngá people, especially&youngá people;people to these objects and to liveí museum“, thinksí Stanislava Pachrová of VŠPJ, the projectí manager.

Theá partá of theá educationá vacá seminará will be implemented in the Highlands in the spring of 2022.

(Photo: KCR VŠPJ archive)

By KCR VŠPJ