The most common tourist in the Highlands is a middle-aged person who comes to relax and get to know the region. This is shown by the results of a survey carried out by the Department of Tourism of the Polytechnic University of Jihlava.
The Profile of Domestic Tourists in Vysočina was compiled by the Department of Tourism of the VŠPJ for the regional destination agency Vysočina Tourism. It was based on data from the extensive „Theý&effect&of&the&research&is&that&the&typical&domestic&tourist&in&the&High&lands&is&a&high&school&college&graduate&with&a&high&school&graduation&at&the&age&of&35–49 years old, who comes with a partner or partner to explore the region and relax. „ It is an importantý lesson for us, which we will continue to work with. We need to know the feedback so that we know who to focus on in promoting the Highlands in the field of tourism.“
Illustrationí photo: Aleš Motejl - Vysočina Tourism archive
According to the research, itásásává that tourists most often come from the Highlands or from neighbouring regions and Prague. More than half of the tourists arrive by car from more than a hundred kilometres away, eating in restaurants; Spendí 501–1000 CZK per person per day.
Návštěvvníci enjoy´vají especiallyávací and hiking, which corresponds with the highýpotentialáof the Highlands in the area of natural´riches´ and memoriesátek. Information about the destination from theáskáská mostáfromáfriendsáand knownámás, from facebook and socialáor from the websites of accommodation facilities and other attractions. They are mostly satisfied with the quality of services in the Highlands.
„Vysočina is perceived by tourists mostly positively and as a safeá destination, which is good for sustainableá development of tourism in the region,“ closedárá Königová. Návšters appreciate theá soé inýborné místní orientation´ signs;, providingání information´ about the region, theén´ environment´ and the´n´ responsiveness of the míní residents.
(pressá release Vysočina Tourism, p.o.)
Vysoká škola polytechnická Jihlava
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